The article outlines the details of the closure of the FirstLine Points Program, including the fact that points can now be redeemed for cash, merchandise, or travel through its travel rewards partner, Flight Centre. It also explains how customers can make use of any remaining points balance if they are unable to redeem them to meet their needs before the program is shut down.
FirstLine, a division of Bank of Montreal, launched its loyalty program, FirstLine Points, in 1996. The program allowed customers to earn points for every dollar spent on their FirstLine mortgage products. Customers were then able to redeem their points for cash, merchandise, or travel.
Unfortunately, the program will be shut down at the end of September 2012. This is due to the closure of the subsidiary loyalty firm, Loyalty One – the company that was managing the program. According to BMO, all points earned prior to July 2nd, 2012 will be honoured until September 30th. After that date, any unused points will be forfeited.
In order to ensure that customers are able to make the most of their points, BMO has established two options for redemption. The first option is to redeem against an item of merchandise or cash, either through the FirstLine Points mall or directly with BMO. The second option is to redeem against travel services through Flight Centre, the program's travel rewards partner. Both options allow customers to use their points to purchase items or services at a discounted rate.
To make the redemption process easier for customers, BMO has set up an online portal where customers can access information about the closure of the program, as well as the options available for redemption. The portal is located on the loyalty company’s website, and customers can contact customer service if they need assistance.
Through the Finality for FirstLine Points Holders article, readers can understand the details of the FirstLine Point Program closure, as well as the two redemption options available for customers. Once the program is closed, customers will no longer be able to use their points, so it is important to make sure that customers are aware of the options available to them before the deadline. This is to ensure that customers make the most of their points, and that those points do not go to waste.
This article was contributed on Nov 24, 2023
