By hosting video game competitions, the organization is able to turn leisure into a means of feeding thousands of people around the world.
The idea behind Movement’s strategy is simple. Instead of relying on donations alone, they are hosting video game tournaments with prizes and sponsorships. This encourages participation not only from well-known professional gamers but also from enthusiastic amateur gamers. All of the entry fees charged for these tournaments are then used to purchase food for those in need.
The organization has already held several successful events in countries where hunger is prevalent. In India for example, despite only having 8 players, the tournament was able to raise enough money to feed 32 underprivileged children. Additional tournaments in other countries have seen similar success. With the money raised, Movement is able to purchase and distribute nutritious and fresh food rather than canned or processed food – something that makes a significant difference in the lives of individuals who suffer from poor nutrition due to lack of access to healthy meals.
Although this approach to combating hunger can be seen as unorthodox and innovative, Movement acknowledges that it is far from perfect. Despite the money being raised, it is not as sustainable as traditional fundraisers or direct cash donations. Additionally, there are still many countries that lack the resources necessary to host large-scale gaming tournaments. That said, Movement recognizes the potential of its approach and is continuing to look for ways to expand and refine it.
In summary, Movement is using video game tournaments to tackle the global issue of hunger. Through the entry fees of these tournaments, the organization is able to purchase and distribute nutritious and fresh food to those most in need. While this approach to fundraising is not perfect, it has already seen some success and Movement is looking for ways to make it even more effective. By leveraging the power of competition, Movement is proving that leisure activities can be used to make significant positive changes in the lives of thousands of people around the world.
This article was contributed on Oct 29, 2023
