This rebranding is intended to better reflect the company’s commitment to providing a better customer experience, an enhanced suite of offerings, and more personalization in its services. Quicken Loans has been providing exceptional mortgage services to customers for over 20 years and with the rebranding, they are hoping to better reflect their expansive offering and provide a more tailored service.
The rebranding reflects the transformation of Quicken Loans from a mortgage lender to a robust total portfolio offering (TPO). The new Rocket Pro TPO allows partnerships with all of the major players in the mortgage market, including industry-leading servicers, investors, and fintech. This allows them to build customized solutions for their clients and provide a more complete offering.
The new offering also includes a suite of digital capabilities, such as mobile apps, personalized loan portals, and enhanced customer support. All of these features are intended to provide customers with a more modern, intuitive, and streamlined experience. Additionally, Quicken is offering more personalized support with their team of knowledgeable and experienced mortgage professionals.
To help promote the rebrand, Quicken is launching a comprehensive marketing campaign that incorporates digital, traditional media, social media, and public relations. They are also unveiling a new website that includes detailed product information, resources, and customer stories. The goal of the rebrand is to demonstrate to customers that Quicken is committed to providing a complete mortgage solution, tailored to fit each individual customer’s needs.
In summary, Quicken Loans Mortgage Services recently underwent a rebranding process to become Rocket Pro TPO. This rebranding is meant to reflect the company’s transition from a mortgage lender to a comprehensive total portfolio offering (TPO). The new Rocket Pro TPO allows partnerships with all of the major players in the mortgage market as well as a suite of digital capabilities. The rebranding also includes a new website and a comprehensive marketing campaign to promote the new brand. This rebrand reflects Quicken Loan’s commitment to providing a better customer experience, an enhanced suite of offerings, and more personalized services.
This article was contributed on Oct 02, 2023
